Parents and Educators Fight Back Against School Board Recalls
The San Francisco school board recall was a billionaire-funded campaign to harass public educators and leaders committed to serving BIPOC parents and students.
School Boards Not For Sale was a campaign to mobilize support for educators and encourage community members to vote NO on the SF recall.
Challenge
The parent and education organizers had less than two months to create a fully developed gameplan to combat disinformation and encourage voters to say NO to the recalls.
Services
campaign strategy
brand strategy
logo design
content design
advertising
guerilla marketing
brand identity
social media strategy
content promotion
content production
content scheduling
content strategy
project management
campaign management
Process
Outcome
We designed a custom brand identity system suitable for social media content, buttons, flyers, and protest signs.
We also created a step-by-step content and marketing gameplan that included digital and in-person strategies.
