Our agency was created to address four core problems with modern marketing and branding.

  • When ad agencies lack diverse leadership, it reflects in the clients they serve — resulting in an industry incompetent about BIPOC brands and the customers they serve.

    This marginalization creates a culture of racial and gender exclusion both within the market and the industry.

  • From content writing and video editing to podcasting and community engagement, the skills needed to thrive as a creator in 2022 are diverse, challenging, and demanding.

    This is a full-time job.

    But many first-time creators overlook the amount of strategic, long-term, and creative work needed to build a sustainable and successful brand.

  • Modern marketing is obsessed with vanity metrics that reduce audiences to data points and shallow demographics.

    There’s a story behind every follower. But if you treat your community members like numbers on a spreadsheet, all you’ll ever see is the small picture. You’ll miss the people behind the profiles.

  • Right-wing media hasn’t just arrived — it’s normalized, organized, and well-funded.

    Wealthy and strategic organizations are committed to reshaping equity and inclusion in American media, education, business, and politics at the expense of marginalized communities.